English

Optimizing the content filtering process for PETROBRAS.

Optimizing the content filtering process for PETROBRAS.

Optimizing the content filtering process for PETROBRAS.

Turning the analysis of 200+ daily publications into an organized, efficient, and reliable process

Petrobras

I was invited by Grant Thornton, one of the largest global audit and consulting firms, to design a platform that addressed one of the largest operational bottlenecks in its service to Petrobras: the daily monitoring and classification of hundreds of official publications from 27 government journals in just 2 hours.
The challenge was complex not only due to the volume and urgency but also because of the critical nature of the information. Each unidentified or incorrectly classified publication could pose significant regulatory or tax risks for the biggest client. I led the complete discovery process, from interviews with directors and operators to defining technical decisions, creating flows, wireframes, usability tests, and high-fidelity prototypes.

I was invited by Grant Thornton, one of the largest global audit and consulting firms, to design a platform that addressed one of the largest operational bottlenecks in its service to Petrobras: the daily monitoring and classification of hundreds of official publications from 27 government journals in just 2 hours.
The challenge was complex not only due to the volume and urgency but also because of the critical nature of the information. Each unidentified or incorrectly classified publication could pose significant regulatory or tax risks for the biggest client. I led the complete discovery process, from interviews with directors and operators to defining technical decisions, creating flows, wireframes, usability tests, and high-fidelity prototypes.

Proficiencies

Product Design
Interactive Prototyping
User Research & Testing
Service Design
Frontend Architecture Decisions

Position

Principal Product Designer

Position

Principal Product Designer

Position

Principal Product Designer

Timeline

1 month

Timeline

1 month

Timeline

1 month

Challenge

Petrobras faced a manual and inefficient process to monitor 200-300 official publications daily from multiple sources (Federal Official Gazette, state and municipal newspapers). With only 2 hours to process the entire volume, the team dealt with high operational risk, frequent human errors, ambiguity in relevance classification (resulting in false positives and negatives), and lack of visibility regarding the status of analyses. The decentralized and non-standardized process compromised the identification of critical legal and fiscal obligations.

Solution

Conducted meetings with stakeholders to map manual workflows and identify specific pain points.
Created detailed flowcharts, wireframes, and high-fidelity prototypes, iteratively validating them with real users. Considering the technical limitations of the development team, I proposed using frameworks like Bootstrap to standardize components and facilitate implementation.
The final design organized the classification process intuitively, reducing complexity and ambiguity in decision-making.

Impact

We transformed a manual, high-risk, low-visibility process into an efficient, predictable, and auditable digital operation.

The solution reduced daily operational time by 75%, increased the accuracy of tax classification, and established a new benchmark for productivity and governance for the client Petrobras.

Create a free website with Framer, the website builder loved by startups, designers and agencies.